Manager, Growth Marketing

At SiriusXM, we shape the future of audio by embodying our core values, which are to be: authentic, inclusive, curious, and driven. Our vision is to create a world where everyone feels connected to voices, stories, and music that speak directly to them, no matter who they are.

That same passion drives a strong internal culture that prioritizes community, flexibility, innovation, and equity. We are as inspired by the entertainment we offer as the people who bring it to life every day. If this sounds like the kind of place where you would like to make an impact, we have the right opportunity for you.

We are currently looking for a skilled and strategic Manager of Growth Marketing who has a passion for media, music, sports, and entertainment. You will play a key role in managing SiriusXM Canada's paid media marketing strategies to enhance the company’s online presence and performance across digital acquisition channels.

If you don't think you meet all the criteria below but are still interested in the job, please apply. Nobody checks every box, and we're looking for someone exceptional to join the team.

Responsibilities include:

• Manage and execute digital media performance campaigns in social, programmatic, SEM and affiliate.
• Establish clear KPIs and performance targets that align with corporate OKRS.
• Test, iterate, and optimize creative, messaging, and targeting strategies to maximize engagement, conversion, and overall performance across platforms.
• Monitor, analyze and report on campaign performance metrics (CTR, CPC, CPT, CPD etc)
• Build and implement reporting systems to provide actionable insights, with a focus on scalability and cross-channel performance visibility.
• Create standardized playbooks for campaign execution, testing, and optimization.
• Partner with acquisition teams to develop and execute a holistic performance marketing strategy, focusing on acquiring and retaining customers.
• Manage agency relationships to ensure delivery of monthly targets and acquisition OKRs.

What you'll need:

Education: Bachelor’s degree in Marketing, Business, or New Media

Experience and Skills:

• Minimum 5+ years of digital media buying experience
• Experience working with agency and publisher partners.
• Experience leveraging a diverse range of digital channels, including Google, Meta, App Stores, SEM, and affiliates
• Experience managing large budgets across a variety of channels.
• Strong technical and marketing knowledge, including an understanding of advertising and media analysis, segmentation techniques, digital acquisition, and agency processes.
• Hands-on platform experience in DV360, TTD, Meta, Snapchat, TikTok, Google Ads
• Experience in Datorama, TapClicks and strong knowledge of Microsoft Office, G-Suite, Zoom, Slack. monday.com (or other project management applications).
• Strong knowledge of measurement tools (i.e. Kochava and Branch).

SiriusXM Canada is committed to equity in employment and programming.