Product Growth Marketing Manager

Roles & Responsibilities:

• Marketing Strategy Development:

o Develop and execute comprehensive growth marketing strategies to drive user

acquisition, engagement, and retention for our mobile application.

o Identify target audiences and devise campaigns that effectively reach and convert

them.

• User Acquisition:

o Plan and execute paid and organic marketing campaigns across various channels,

including social media, search engines, email marketing, and partnerships.

o Optimize campaigns for maximum ROI, using data-driven insights to make

informed decisions.

• Product Positioning and Messaging:

o Define product positioning, messaging, and value propositions that resonate with

our target audiences.

o Create compelling marketing content, including blog posts, social media updates,

landing pages, and email campaigns.

• Performance Analysis and Reporting:

o Track and analyze key performance metrics to measure the effectiveness of

marketing campaigns.

o Provide regular reports and insights to senior management, highlighting successes

and areas for improvement.

• Collaboration and Coordination:

o Work closely with the product, engineering, design, and sales teams to ensure

marketing initiatives are aligned with product development and business goals.

o Coordinate with external partners and agencies to amplify marketing efforts.

• User Feedback and Market Research:

o Gather and analyze user feedback to inform product development and marketing

strategies.

o Conduct market research to stay informed about industry trends, competitor

activities, and user needs.

Key Skillsets / Requirements:

• Education:

o Bachelor’s degree in Marketing, Business, Communications, or a related field.

o Master’s degree or relevant certifications in digital marketing or growth marketing

is a plus.

• Experience:

o Proven experience (5+ years) in growth marketing, digital marketing, or product

marketing, preferably within the mobile application or fintech industry.

o Demonstrated success in developing and executing marketing campaigns that

drive significant user growth.

• Skills:

o Strong analytical skills and the ability to interpret data to make informed decisions.

o Proficiency in using marketing tools and platforms, such as Google Analytics,

Facebook Ads Manager, and email marketing software.

o Excellent communication and storytelling skills, with the ability to craft compelling

marketing messages.

o Experience with A/B testing, conversion rate optimization, and growth hacking

techniques.

o Ability to work independently and collaboratively in a fast-paced environment.