Candidate Relationship Management (CRM) for recruiters means the systematic process of managing and developing relationships with potential candidates during the recruiting process.
Successful Candidate Relationship Management Systems allow for the monitoring of interactions, storage, and organizing of candidate information, and tailored touch points ultimately building relations and trust.
These efforts go a long way in today’s highly competitive job market where employers struggle to source and keep qualified and productive employees. For instance, 82% of candidates expect clear timelines and proper support during the time they apply for a job from an employer. Now, this is when a CRM System steps in!
12 Candidate Relationship Management Systems Recruiters Are Using in 2025
1. Skima AI
Skima AI is a modern HR solution that is based on several trained AI models and machine learning processes. It optimizes the direct recruiting process and improves the candidate experience.
Its prominent features like email automation, candidate tracking and simplified candidate identification make it a competitive CRM tool for recruiters.
Key Features:
- AI-powered candidate selection
- Automated personalized email notifications
- Compatibility with several ATS systems
- Global search for enhanced candidate sourcing
Pros:
- AI-driven insights: Provides data-driven recommendations and analytics to optimize hiring decisions.
- User-friendly interface: Designed for intuitive navigation and ease of use, enhancing the overall user experience.
- Flexible pricing: Offers adaptable pricing models to cater to varying business needs and budgets.
Cons:
- Learning curve: There is a bit of a learning curve which can be resolved with a quick demo
Pricing:
- Free plan available, Premium plan starts at $79/ month
2. GEM
GEM is a strong Candidate Relationship Management System that mainly focuses on sourcing and talent management. It helps facilitate a healthy interaction between the recruiters and the candidates.
With these attributes, it enhances the flow of communication and offers crucial information on the conduct of the candidates, hence making it a strategic tool in the modern recruitment process.
Key Features:
- Candidate interaction tracking
- Automated email communication
- Behavioral analysis
- ATS integration
- Team collaboration tools
Pros:
- Strong sourcing tools: Equipped with advanced functionalities to identify and attract top talent efficiently.
- Collaborative features: Enables seamless teamwork with shared access, real-time updates, and communication tools.
- Analytics dashboard: Centralized platform for tracking, visualizing, and analyzing recruitment metrics and performance.
Cons:
- Higher pricing: Cost structure might pose a challenge for smaller organizations with limited budgets.
Pricing:
- Contact the sales team for a quote
3. Lever
Lever is an applicant tracking platform that serves as a talent acquisition with specialization in offering sourcing, CRM as well as applicant tracking features.
Through the numerous features of communication and data analysis, Lever ensures great interaction between recruiters and candidates, which enhances the overall hiring and selection processes.
Key Features:
- Personalized email outreach
- Candidate engagement tracking
- Automated follow-up reminders
- Customizable candidate pipelines
- Feedback collection tools
Pros:
- Intuitive design: Simple and visually appealing layout for effortless navigation and usability.
- Robust reporting: Comprehensive tools to generate detailed and actionable hiring and performance reports.
- Dedicated customer support: Reliable assistance is available to address user needs and ensure smooth operations.
Cons:
- Limited customization: Offers restricted options for tailoring features to specific business needs.
Pricing:
- Ranges between $3.5/month - $140/month
4. Workable
Workable is one of the best recruitment tools. It was developed to help managers manage candidates and improve sourcing and communication.
The tool executes tasks like synchronizing jobs with social media and boards, managing candidate data, executing timely candidate communications, and more.
Key Features:
- Job board integration
- Email automation tools
- Candidate feedback sharing
- Collaborative hiring features
- Activity tracking
Pros:
- Easy job posting: Simplifies the process of creating and publishing job listings across platforms.
- Mobile-friendly: Optimized for seamless use on smartphones and tablets.
- Candidate tracking: Efficiently monitors and manages candidate progress throughout the hiring process.
Cons:
- Limited reporting features: Lacks comprehensive tools for generating detailed or customized reports.
Pricing:
- Starter plan at $160 per month
5. SmartRecruiters
SmartRecruiters is a pioneering talent acquisition platform that is widely reputed for its excellent sourcing & candidate management features.
The application also boasts an intuitive design that allows hiring teams to have direct and seamless communication.
Key Features:
- Email auto-features
- Individual candidate screening
- Collaborative hiring workflows
- Candidate engagement tracking
- Feedback collection tools
Pros:
- User-friendly interface: Intuitive design that enhances ease of use and accessibility.
- Strong integrations: Seamlessly connects with various tools and platforms to streamline workflows.
- Mobile access: Enables users to manage tasks conveniently from any mobile device.
Cons:
- Expensive for small teams: The pricing may be prohibitive for smaller teams with tight budgets.
- Limited customization: Offers few options for tailoring features or workflows to specific team requirements.
Pricing:
- Starts at $100/month
6. Yello CRM
Yello CRM is more specific to strengthening the management of relations with candidates by increasing the effectiveness of communication and the control of the activities.
It enables recruiters to personalize communication and monitor actions taken by candidates as a way of making improved decisions.
Key Features:
- Activity monitoring
- Email automation
- Customized communications
- Candidate behavior tracking
- Feedback collection tools
Pros:
- Campus recruiting focus: Specializes in attracting and hiring talent from colleges and universities.
- Event management: Tools to plan, organize, and manage recruitment events seamlessly.
- Candidate engagement: Enhances interaction with candidates through personalized communication and follow-ups.
Cons:
- Steep learning curve: Requires significant time and effort for users to become proficient with the platform.
- Limited reporting: Provides basic reporting features, lacking advanced or customizable options for detailed analysis.
Pricing:
- Contact the sales team for a quote
7. People Path
People Path is a CRM that is focused on recruiting or building close connections with candidates.
It provides better tools for sourcing and email marketing to help engage the candidates throughout the hiring process.
Key Features:
- Email marketing automation
- Candidate engagement tracking
- Collaborative feedback sharing
- Customizable candidate pipelines
- Activity tracking
Pros:
- Customizable workflows: Allows tailoring of processes to fit unique business needs and recruitment strategies.
- Strong analytics: Provides in-depth insights and data-driven reports to improve decision-making.
- User-friendly: Designed for ease of use, ensuring a smooth experience for all users.
Cons:
- Limited integrations: Offers fewer connections to third-party tools and platforms, restricting workflow automation.
- Basic features: Provides essential functionalities but lacks advanced or specialized tools for complex needs.
Pricing:
- Contact the sales team for a quote
8. TalentLyft
TalentLyft is an all-in-one recruiting solution that can help an organization in recruiting and managing candidates.
Its tools help recruiters identify the right candidates and eliminate the need for follow-ups through communication automation.
Key Features:
- Email automation
- Targeted communication
- Social collaboration tools
- Performance monitoring
- Recruitment analytics
- Customizable workflows
Pros:
- Affordable pricing: Offers cost-effective solutions suitable for businesses with budget constraints.
- Easy to use: Designed with simplicity in mind, making it accessible to users of all experience levels.
- Strong sourcing tools: Equipped with powerful features to help identify and attract top talent efficiently.
Cons:
- Limited advanced features: Lacks sophisticated tools or functionalities for more complex or specialized needs.
- Basic reporting: Provides essential reporting capabilities but lacks in-depth or customizable options for detailed insights.
Pricing:
- Flex: $25
- Growth: $99
- Professional: $149
- Success: $199
- Corporate: $299
- It also has a free trial available
9. Jobvite
Jobvite is a multi-faceted brand that has developed a tool for recruitment with features of sourcing, Applicant Tracking System, and candidate relationship management.
It focuses on teamwork and personalization to make the candidate experience a more positive one.
Key Features:
- Email automation
- Collaboration features
- Feedback sharing
- Recruitment metrics
- Candidate engagement tracking
Pros:
- Comprehensive features: Provides a wide range of tools to cover various business needs and processes.
- Strong analytics: Delivers in-depth data insights and reporting for improved decision-making.
- Good support: Offers reliable and responsive customer service to assist users with any issues or concerns.
Cons:
- Can be complex: The platform may have a steep learning curve or require time to master due to its advanced features.
- Higher pricing: The cost may be relatively high, making it less suitable for businesses with limited budgets.
Pricing:
- Starts at $400/month
10. Freshteam
By using Freshteam, relationships with candidates are easily and effectively managed while recruitment is simple. They use social media platforms and job sites to source and engage the right candidates while at the same time helping hiring teams.
Key Features:
- Job board integration
- Email automation
- Collaborative feedback sharing
- Candidate progression tracking
- Customizable workflows
- Activity monitoring
Pros:
- Flexible pricing: Offers adaptable pricing plans to accommodate different business sizes and budgets.
- Easy onboarding: Simplifies the process of getting started, ensuring quick setup and user adoption.
- Comprehensive integrations: Supports seamless connections with a wide range of third-party tools and systems for improved workflow.
Cons:
- Limited customization: Offers few options for adapting the platform to specific business needs or preferences.
- Basic reporting: Provides essential reporting functionalities, but lacks advanced features for in-depth analysis.
Pricing:
- Starts at $1.2/month
11. Manatal
Manatal is a current recruitment tool that focuses on sourcing and relationship building. It provides automation solutions for communication and collaboration platforms to improve team productivity.
Key Features:
- Job listings integration
- Email communication automation
- Group communication tools
- Progress tracking
- Smart user interface
Pros:
- Affordable pricing: Cost-effective options that cater to businesses with varying budget sizes.
- AI-driven features: Leverages artificial intelligence to optimize processes and improve decision-making.
- User-friendly: Designed for ease of use, ensuring a smooth and intuitive experience for all users.
Cons:
- Limited features: Offers a basic set of tools, lacking advanced or specialized functionalities for more complex needs.
Pricing:
- Professional Plan: $15/ per user per month
- Enterprise Plan: $35/ per user per month
- Enterprise Plus Plan: $55/ per user per month
- Contact the sales team for a customized plan
12. Greenhouse
Greenhouse stands as a pioneer in the recruitment arena. It is a dedicated recruitment platform specializing in recruitment and candidate management.
It also personalizes communication and improves teamwork among hiring managers which will help make recruitment as efficient as possible.
Key Features:
- Multi-platform sourcing
- Personalized communication
- Collaborative hiring features
- Quantitative analytics
- Candidate engagement tracking
- Feedback collection tools
Pros:
- Strong analytics: Provides powerful data analysis tools to drive informed decision-making and optimize processes.
- Customizable workflows: Allows tailoring of processes to align with specific business needs and recruitment strategies.
- Excellent support: Offers responsive and reliable customer service to assist with any issues or inquiries.
Cons:
- Higher cost: The pricing may be on the higher side, potentially limiting accessibility for smaller businesses.
- Complex setup: Requires a more involved and time-consuming process to get up and running.
Pricing:
- Contact the sales team for a quote.
How To Choose The Right CRM for Recruiting?
When selecting the right CRM for recruiting, focus on these essential aspects:
- Compatibility: Make sure the CRM can work hand in hand with your existing applicant tracking system, job boards, and other related tools.
- Ease of Use: Ease of navigation: Go for a straightforward design for smooth navigation without the need for extensive training.
- Scalability: Ensure that the CRM is flexible enough to handle additional applications with users’ growing requests.
- Direct Messaging (DMs): The hiring tools should include CRMs that allow candidates to receive and respond to direct messages in real time.
- Email Automation: Use a system that will send emails automatically, so you can follow up with candidates without doing extra work.
- Analytics: Select a CRM that has powerful analytical capabilities for monitoring recruitment indicators, evaluating results, and making more effective decisions.
- Candidate Engagement Tools: Check how well the CRM system manages candidate relationships, including tools for segmentation, messaging, and interaction.
- Mobile Accessibility: Look for CRMs that have mobile versions applicable to recruiters' task flow and communication with prospective employees on the go.
- Customization Options: Make sure that the CRM can be customized to your recruitment processes and activities so as to make it more effective.
- Security Features: For recommending the use of better and more effective data security features for the protection of prospective employee information.
One needs to assess how effectively the CRM sets out to achieve your recruitment objectives and build better candidate experiences.
Candidate Relationship Management Strategies
Candidate Relationship Management as a concept is broadly a tactic for maintaining good relationships with candidates for a long-term period. Through the encouragement of communication and active engagement, organizations can improve their TA processes. This further establishes a positive employer brand identity.
85% of applicants doubt if a human even reviewed their application or if was it just AI/ATS when they don’t hear back from an employer. Basically, it’s important to align your hiring strategy with the next steps to build a stronger relationship with candidates:
- Stay in touch with the candidates.
- Put in place prompt follow-up procedures.
- Effectively manage a talent pool.
- Communicate organizational culture and beliefs.
- Utilize social media for interaction.
- Make human connections in order to achieve improved and enhanced contacts.
- Accumulate and address information from the candidates.
CRM vs ATS – Key Differences
Candidate Relationship Management Systems (CRMs) and Applicant Tracking Systems (ATS) are closely related but different concepts and sorting out the differences is important for improving the recruitment process and engagement of the candidates.
| Area | ATS | CRM |
| Focus | Candidate management and monitoring | Developing long-term customer relationships |
| Functionality | Categorises applicant data | End-to-end communication with candidates |
| Analytics | Analyzing the application metrics | Analyzing the engagement level |
| Candidate Experience | Improve recruitment and selection | Improve candidate experience |
| Long-term Strategy | Purely documenting applicants | Enhance the talent acquisition |
How to Employ a CRM for Sourcing?
An effective CRM tool not only helps manage the recruitment process more efficiently but also enhances communication with potential candidates. Therefore, through a structured approach, organizations can improve their sourcing proficiency in relation to sourcing talent.
- Develop corporate sourcing direction and targets.
- Maintain candidate information within the CRM system to keep data integration simple.
- Review and segment candidates, you can base them on the skills and experience they possess.
- Automate post-engagement communications to reduce time consumption significantly.
- Continuously build relationships with candidates to serve them updates relevant to them.
- Identify top passive candidates and engage with them.
Engage Top Candidates Effortlessly With CRM Systems
Hassle-free recruitment of top talents demands an active approach and the right tools. Effective CRM in recruiting can streamline processes like sending activated messages regularly, with reminders about recent content and activities.
It can also help manage candidate selection and enhance candidate experiences. Now that you have all the information you need about the top CRM tools out there, go ahead and make an informed decision. Happy recruiting!
Frequently Asked Questions
1. What is Candidate Relationship Management?
CRM is a long-term management strategy that focuses on pipelines, targeting messages and the general candidate experience. Its ultimate benefit is to provide a recruiting, selecting, developing, and retaining strategy in today’s complex workplace.
2. What are the three types of Candidate Relationship Management software?
CRMs can be categorized into three basic types: Sourcing-oriented CRMs that help discover top talents, engagement-oriented CRMs that support the communication and development of talent, and analytical CRMs that offer the analysis of the candidate’s behavior.
3. What is a CRM system in recruitment?
A Candidate Relationship Management (CRM) system is a system that contains records of the candidates, tracks correspondence, allows for mass communication and improves the recruitment process through better interaction and involvement.
4. Can Skima AI integrate with other tools for CRM?
Yes, it integrates with email, calendars, and third-party apps, ensuring seamless workflow, data synchronization and candidate engagement across platforms.
