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Detailed Bullhorn Review 2025: Pros, Cons, Pricing & More

March 25, 2025

clock8 min read
Nazuk Shukla
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Nazuk Shukla

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Experienced copy and content writer specializing in SaaS, tech, and eCommerce. With 3 years of expertise, she crafts compelling, results-driven content that engages audiences and boosts brand presence.

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​Bullhorn is a leading cloud-based applicant tracking system (ATS) and customer relationship management (CRM) platform. With solutions like resume parsing, candidate management, and onboarding tools, it caters to businesses that want to optimize their hiring strategies. ​

But does it provide everything a modern recruitment firm needs? AI-powered solutions are reshaping the hiring industry, offering faster and more efficient talent acquisition. As a result, traditional platforms like Bullhorn face strong competition.

This detailed Bullhorn review will help you analyze that. It covers its features, pricing, pros, and cons. It also highlights a smart, AI-powered alternative that is transforming how recruitment works.

What is Bullhorn?

Screenshot 2025-03-24 220009.jpg
Source: Bullhorn

​Bullhorn is a cloud-based Applicant Tracking System. With Bullhorn, you can store resumes, cover letters, and interview notes all in one place, thanks to its centralized candidate sourcing and management features. ​

The platform's advanced search capabilities allow you to quickly find candidates based on specific criteria like skills, experience, and location. Plus, Bullhorn integrates seamlessly with various job boards such as Indeed, Reed, and Resume/CV Library, as well as social media platforms like LinkedIn and Twitter which helps you reach a wider pool of applicants.

Bullhorn also offers automation tools to handle repetitive tasks such as sending follow-up emails and scheduling interviews. This will help you focus on more important and strategic activities. 

Core Bullhorn Features

​Bullhorn provides a range of features to simplify hiring and boost productivity. Below is a complete set of its features which start with an ATS:

bullhorn - review - features

Applicant Tracking System 

  • Manage job requisitions, candidate profiles, and résumés to streamline sourcing, screening, and placement of candidates.
  • Automate résumé parsing to extract relevant applicant information and reduce manual data entry.
  • Use advanced search tools with keywords and Boolean logic to quickly find candidate data.

Customer Relationship Management 

  • Centralize communication, task management, and reporting to build and maintain strong relationships with clients and candidates.
  • Integrate with email clients like Gmail and Outlook to track all customer and candidate activity directly from the Bullhorn interface.
  • Leverage SMS texting for direct communication with clients and candidates, improving engagement.

Sourcing

  • Leverage social sourcing capabilities to find potential candidates through social media platforms.
  • Distribute job postings across multiple job boards and platforms with built-in posting features.
  • Track candidate sourcing metrics to measure and improve your sourcing strategies.

Candidate Management

  • Customize dashboards and workflows to track hiring processes and evaluate candidates effectively.
  • Use scheduling tools to coordinate interviews and candidate interactions seamlessly.

Reporting and Analytics

  • Access analytics tools to track key business metrics and recruitment progress.
  • Generate detailed reports to gain insights into recruitment performance and trends.
  • Utilize advanced reporting tools like Canvas to make data-driven hiring decisions.

Customization

  • Customize the platform with tailored objects, fields, rules, and views to fit your processes.
  • Work in multiple languages and currencies with internationalization features.

Mobility

  • Manage recruitment tasks from anywhere with mobile accessibility.
  • Use the mobile app for real-time access to candidate information and job orders.
  • Support multiple mobile devices, including phones and tablets, for an easy-to-use experience.

Onboarding

  • Store all new hire documents in one place with an integrated e-document management platform.
  • Enable candidates to manage and sign documents easily through a customizable portal for effortless onboarding.
  • Streamline onboarding with integrations for background checks and E-Verify.

Automation and AI

  • Automate tasks that were previously impossible to streamline, including sourcing, screening, submissions, and more.
  • Reduce the time spent searching for qualified candidates and focus on placing top talent faster.
  • Let AI agents handle the heavy lifting at every stage, so your team can concentrate on what truly matters - building strong relationships.

Bullhorn ATS Integrations

Bullhorn ATS offers a diverse range of integrations which helps organizations to customize their recruitment processes. These integrations cover various categories, including:​

  • Payroll & Benefits: Bullhorn integrates with platforms like FoxHire for users to onboard contract workers seamlessly without leaving the Bullhorn interface.​
  • Background Checks: The platform connects with services such as Veremark, which efficient background screening directly from within Bullhorn.​
  • Learning & Development: Bullhorn's integration capabilities enable synchronization with learning management systems, enhancing employee training programs.​
  • Assessment Tests: By integrating with tools like 3DIQ, Bullhorn enhances the submission process, helping recruiters place candidates more efficiently.​
  • Calendar: Bullhorn syncs with various calendar applications, streamlining interview scheduling and other time-sensitive tasks.

Bullhorn Pricing 

Bullhorn does not publicly disclose its pricing, as it is typically negotiated on a per-company basis. Actual costs  may vary depending on factors such as location, company size, and industry.

Pros and Cons of Bullhorn 

pros and cons-04.webp

Here are the several key benefits of Bullhorn stated by users:

  • User-Friendly Interface: Many users appreciate Bullhorn's intuitive and clean interface, which simplifies navigation and daily operations. ​
  • Customizability: The platform is highly customizable which allows businesses to tailor it to their specific needs. This flexibility extends to integrations with various third-party applications, enhancing its functionality.
  • Mobile Accessibility: Bullhorn is mobile-friendly, enabling recruiters to access candidate information and manage tasks on-the-go, which is crucial for maintaining productivity outside the office.
  • Efficient Applicant Tracking: Users commend Bullhorn for its effective applicant tracking and reporting tools, which facilitate the management of the recruitment pipeline and improve decision-making. 
  • Comprehensive Database Management: The platform integrates data from various sources into a centralized database to simplify the management of client and candidate information.

Despite its strengths, some users have reported challenges:

  • Cost Considerations: Some users find Bullhorn to be on the pricier side, which may be a concern for smaller businesses or startups operating with limited budgets. ​
  • Learning Curve: The extensive features and customization options can be overwhelming for new users, necessitating a significant investment in training and onboarding. 
  • Customer Support Challenges: There have been reports of subpar customer service experiences, including slow response times and inadequate issue resolution. 
  • Integration Limitations: Some users have encountered difficulties integrating Bullhorn with other software systems, which can hinder workflow efficiency.
  • System Downtime: Instances of system outages have been reported, disrupting business operations and affecting productivity

Before choosing Bullhorn ATS, potential users should consider the benefits and a few key factors. These include cost, ease of use, customer support, integration, and system reliability. If Bullhorn meets all your needs, then make your decision.

Why Might Bullhorn Not Work for You?

While Bullhorn provides a full-fledged recruitment and staffing solution, it may not be the ideal choice for every company. For instance, Bullhorn depends on third-party integrations for sourcing and outreach functionalities, which can make things more complicated and expensive. 

On the other hand, Skima AI has built-in AI tools that automatically screen candidates, improve hiring accuracy, and easily connect with existing hiring systems.

Here is a quick features comparison of Bullhorn and Skima AI:

FeaturesBullhorn Skima AI
Applicant Tracking System (ATS)
AI-Powered Candidate Sourcing
Powerful AI Search Engine
AI Matching Score
AI Resume Parsing
Analytics and Reporting
Chat-Based Candidate Search
Public Job Posting
Customizable Workflows
Third-Party Integrations
Automated Candidate Engagement

Reverse Candidate Search
Bulk Candidate Actions
AI-Driven Job Promotion
Candidate Database Enrichment

Skima's advanced features will help you compare different solutions and choose the best one for your needs.

Research Methodology

To provide you with accurate and valuable insights about Bullhorn ATS, we conducted a detailed analysis based on key factors.

  • Features: We compared each feature ourselves, evaluating user-friendliness and how it enhances the hiring process. This included aspects like applicant tracking, CRM capabilities, reporting tools etc.
  • Pros and Cons: To ensure a balanced review, we analyzed user feedback from trusted platforms such as G2, Capterra, and TrustRadius. We compared user insights with our own experiences to verify common advantages and disadvantages.
  • Pricing: We reviewed Bullhorn’s pricing details directly from its official website to ensure accuracy. Where pricing was not publicly available, we referenced third-party sources and user reviews to understand cost expectations and potential hidden fees.
  • User Experience: Our hands-on testing assessed navigation, design, and usability. The platform is intuitive, though some features have a learning curve. The dashboard is well-organized, but certain customization options could be improved for a smoother workflow.

Through this research, we aimed to provide an unbiased, data-driven review of Bullhorn ATS's capabilities.

Final Verdict - Is Bullhorn Right for You?

​Bullhorn Applicant Tracking System is a well-regarded solution in the recruitment industry. Users appreciate its user-friendly interface, customization options, and robust reporting capabilities. However, some have raised concerns about system reliability, with occasional outages impacting workflow, and challenges with data extraction and integration. 

​If your organization requires a platform with extensive customization and integration capabilities, Bullhorn may be a suitable choice. However, if seamless data exchange and consistent system uptime are top priorities, exploring alternative solutions like Skima AI could be beneficial.

Skima AI's advanced AI functionalities, seamless integration, and focus on automating and optimizing the recruitment process make it a superior choice for organizations that seek a modern, efficient, and data-driven hiring solution.

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Frequently Asked Questions

1. What is Bullhorn ATS?

Bullhorn Applicant Tracking System (ATS) is a cloud-based software solution designed to streamline the recruitment process for staffing agencies.

2. What is Bullhorn Staffing?

Bullhorn staffing refers to the suite of staffing and recruitment solutions offered by Bullhorn, including the ATS and CRM systems.

3. Does Bullhorn ATS require any hardware or servers?

No, Bullhorn is a cloud-based solution and does not require specific hardware or servers for implementation.​

4. How does Bullhorn ATS pricing compare to competitors?

Compared to alternatives like Zoho Recruit, which starts at $25 per user per month, Bullhorn's pricing is higher but offers more robust CRM capabilities tailored for the recruitment industry.

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