Marketing Managers are responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement. They manage campaigns, oversee marketing teams, and collaborate across departments to align business goals with promotional activities.
Use our expert-written Marketing Manager job description template to attract skilled professionals. It includes essential duties, skills, salary insights, and more.
May 23, 2025
Marketing Manager Job Description Template
Job Title: Marketing Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time/Contract]
Reports To: Director of Marketing / Chief Marketing Officer
About the Role
We are seeking a creative and results-oriented Marketing Manager to lead our marketing team and execute innovative campaigns that grow our brand, attract new customers, and boost engagement. The ideal candidate will have a mix of strategic thinking and hands-on campaign management experience, with a passion for digital marketing and brand storytelling.
Marketing Manager Responsibilities and Duties
Develop and execute comprehensive marketing strategies across digital, print, and social platforms
Manage marketing budgets, timelines, and team deliverables
Oversee content creation, SEO, email marketing, and advertising campaigns
Monitor performance metrics and analyze data to optimize campaigns
Collaborate with sales, product, and creative teams to align messaging
Conduct market research to identify customer trends and competitive insights
Coordinate events, product launches, and promotional initiatives
Manage and mentor marketing team members
Maintain brand consistency across all channels and materials
Marketing Manager Qualifications and Skills
Strong understanding of digital marketing, analytics, and branding
Exceptional communication, leadership, and organizational skills
Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and CRM systems
Ability to manage multiple campaigns and projects simultaneously
Data-driven mindset with creative problem-solving abilities
Strong copywriting and content development skills
Education and Experience Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred)
4+ years of experience in marketing, with at least 1–2 years in a management or leadership role
Proven track record of running successful marketing campaigns
Experience with digital platforms, paid media, and marketing automation
Interested candidates should send their resume and a cover letter highlighting marketing campaigns they’ve led and their impact. Please include links to portfolios or case studies if available. Submit your application to [email protected] or call us at +1 999999999 for more information.
Job Title: Marketing Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time/Contract]
Reports To: Director of Marketing / Chief Marketing Officer
About the Role
We are seeking a creative and results-oriented Marketing Manager to lead our marketing team and execute innovative campaigns that grow our brand, attract new customers, and boost engagement. The ideal candidate will have a mix of strategic thinking and hands-on campaign management experience, with a passion for digital marketing and brand storytelling.
Marketing Manager Responsibilities and Duties
Develop and execute comprehensive marketing strategies across digital, print, and social platforms
Manage marketing budgets, timelines, and team deliverables
Oversee content creation, SEO, email marketing, and advertising campaigns
Monitor performance metrics and analyze data to optimize campaigns
Collaborate with sales, product, and creative teams to align messaging
Conduct market research to identify customer trends and competitive insights
Coordinate events, product launches, and promotional initiatives
Manage and mentor marketing team members
Maintain brand consistency across all channels and materials
Marketing Manager Qualifications and Skills
Strong understanding of digital marketing, analytics, and branding
Exceptional communication, leadership, and organizational skills
Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and CRM systems
Ability to manage multiple campaigns and projects simultaneously
Data-driven mindset with creative problem-solving abilities
Strong copywriting and content development skills
Education and Experience Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred)
4+ years of experience in marketing, with at least 1–2 years in a management or leadership role
Proven track record of running successful marketing campaigns
Experience with digital platforms, paid media, and marketing automation
Interested candidates should send their resume and a cover letter highlighting marketing campaigns they’ve led and their impact. Please include links to portfolios or case studies if available. Submit your application to [email protected] or call us at +1 999999999 for more information.
Marketing Manager Average Salary
In the United States, Marketing Managers earn an average salary of $118,476, with most professionals earning between $103,049 and $135,928, depending on location, industry, and experience.
Hire the Right Marketing Manager Today
A clear and detailed job description helps attract skilled marketing leaders who can take your brand to the next level. With the right hire, you can expand your market reach, boost conversions, and drive customer loyalty.
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Frequently Asked Questions
1. What is a marketing manager?
A marketing manager leads the planning and execution of marketing strategies to promote a company’s products or services, build brand awareness, and increase sales.
2. What does a marketing manager do?
Marketing managers coordinate campaigns, oversee market research, manage budgets, and lead teams to execute strategic marketing plans across channels.
3. What are the responsibilities of a marketing manager?
Key duties include campaign planning, digital marketing, content creation, team leadership, analytics, brand management, and cross-functional collaboration.
4. How to hire a marketing manager?
Look for candidates with a background in marketing or business, strong communication and leadership skills, and a proven record of successful campaign execution. Use job boards and AI-driven recruitment platforms to identify top talent quickly.
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