Job Descriptions/ Marketing Manager

Marketing Manager Job Description: Duties, Skills, Education & Salary

Marketing Managers are responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement. They manage campaigns, oversee marketing teams, and collaborate across departments to align business goals with promotional activities.

Use our expert-written Marketing Manager job description template to attract skilled professionals. It includes essential duties, skills, salary insights, and more.

May 23, 2025

Blog alt

Marketing Manager Job Description Template

Job Title: Marketing Manager

Location: [Insert Location]

Job Type: [Full-time/Part-time/Contract]

Reports To: Director of Marketing / Chief Marketing Officer

About the Role

We are seeking a creative and results-oriented Marketing Manager to lead our marketing team and execute innovative campaigns that grow our brand, attract new customers, and boost engagement. The ideal candidate will have a mix of strategic thinking and hands-on campaign management experience, with a passion for digital marketing and brand storytelling.

Marketing Manager Responsibilities and Duties

  • Develop and execute comprehensive marketing strategies across digital, print, and social platforms
  • Manage marketing budgets, timelines, and team deliverables
  • Oversee content creation, SEO, email marketing, and advertising campaigns
  • Monitor performance metrics and analyze data to optimize campaigns
  • Collaborate with sales, product, and creative teams to align messaging
  • Conduct market research to identify customer trends and competitive insights
  • Coordinate events, product launches, and promotional initiatives
  • Manage and mentor marketing team members
  • Maintain brand consistency across all channels and materials

Marketing Manager Qualifications and Skills

  • Strong understanding of digital marketing, analytics, and branding
  • Exceptional communication, leadership, and organizational skills
  • Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and CRM systems
  • Ability to manage multiple campaigns and projects simultaneously
  • Data-driven mindset with creative problem-solving abilities
  • Strong copywriting and content development skills

Education and Experience Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred)
  • 4+ years of experience in marketing, with at least 1–2 years in a management or leadership role
  • Proven track record of running successful marketing campaigns
  • Experience with digital platforms, paid media, and marketing automation

Interested candidates should send their resume and a cover letter highlighting marketing campaigns they’ve led and their impact. Please include links to portfolios or case studies if available. Submit your application to [email protected] or call us at +1 999999999 for more information.

Marketing Manager Average Salary

In the United States, Marketing Managers earn an average salary of $118,476, with most professionals earning between $103,049 and $135,928, depending on location, industry, and experience.

Hire the Right Marketing Manager Today

A clear and detailed job description helps attract skilled marketing leaders who can take your brand to the next level. With the right hire, you can expand your market reach, boost conversions, and drive customer loyalty.

Speed up the process with Skima AI. Just type what you're looking for like “B2B marketing manager in California with SaaS experience” and let Skima AI search millions of profiles and deliver top-ranked candidates instantly.

Skima AI is trusted by marketing teams across the U.S. Start your free trial today.

Frequently Asked Questions

1. What is a marketing manager?

A marketing manager leads the planning and execution of marketing strategies to promote a company’s products or services, build brand awareness, and increase sales.

2. What does a marketing manager do?

Marketing managers coordinate campaigns, oversee market research, manage budgets, and lead teams to execute strategic marketing plans across channels.

3. What are the responsibilities of a marketing manager?

Key duties include campaign planning, digital marketing, content creation, team leadership, analytics, brand management, and cross-functional collaboration.

4. How to hire a marketing manager?

Look for candidates with a background in marketing or business, strong communication and leadership skills, and a proven record of successful campaign execution. Use job boards and AI-driven recruitment platforms to identify top talent quickly.