Heard of gamification in recruiting? It’s like the new employee that shows a lot of potential but is equally awkward to initially interact with (haha!). Among many things, gamification has proven to be a valuable tool in modern hiring. Today, if recruiters want to hire top Gen Z talents they need to think outside the box and gamification can certainly help. But which is this generation with a Z? Gen Z’s are born in a world of technologies. They want to be creative and involved in every part of their lives, even when they are job hunting. Adding game-like features to the hiring process can make it more attractive for candidates and show how well they can solve problems and be flexible. We will discuss some good tricks for hiring the best people for your job with recruitment gamification.
What's the Need for Gamification in Recruitment?
Usually, job applications, cover letters, and interviews are go-to tools for hiring, but these approaches don't always help identify a candidate’s best traits. These hiring processes are less than ideal since they can take quite a long time and stress out job seekers, pushing them away. Now, a better way to assess and attract top talents is via recruitment gamification. It is starting to show a strong response with several advantages for recruiters.
Improves Candidate Involvement
Most job seekers spend a lot of time on their applications, yet recruiters find that they receive no comments or notifications. Including games in the employment process allows recruiters to provide candidates with instant comments and incentives for their efforts. This keeps people motivated and lessens the stress of job searching by making it more enjoyable.
Offers Real-Time Skill Assessment
Hiring managers may find it challenging to evaluate candidates' problem-solving skills in conventional ways. By using gamified examinations resembling real-life challenges, employers can better understand how candidates would approach issues in the real world. Hiring managers can use this entertaining and practical method to evaluate candidates for positions. In Fact, in a survey, 85% of applicants said they would much rather prefer games in their application process.
Reduces Time to Hire
Employing games to hire individuals dramatically accelerates the process. Tests more akin to games can enable companies to rapidly identify qualified applicants rather than sifting through many cover letters and resumes. Studies find that hiring someone using this approach can take up to 40% less time. In this sense, recruiters can concentrate on selecting the top candidates.
Simplifies the Screening Procedure
Many applications mean managers may find it challenging to choose the finest ones. Because they reveal to hiring managers what candidates are strong and weak at, GAME-based assessments are a quick and simple approach to screening job candidates. This concentrated approach eliminates lengthy screening procedures, saving time and money.
Attracts Diverse Talent
Employing games to make the hiring process more inclusive will attract more applications. Giving candidates diverse options with real-life scenarios can help you assess their backgrounds and learning approaches. This spectrum of employment will increase the pool of talent and help workers be more innovative and flexible.
Improves Data-Driven Decisions
Using games on examinations enables companies to gain knowledge about the behaviour and actions of candidates during employment. By employing objective measures rather than subjective interpretations, this approach helps hiring managers make wiser selections. It informs you about prospects' competencies as well as their areas of improvement. This facilitates better matching of job hopefuls' talents with those required for employment.
Improves The Employer's Brand
Getting the top employees in today's competitive employment market depends much on a company's name. Recruitment gamification provides job seekers with a unique and long-lasting experience, which benefits the company's brand. Through a creative and enjoyable hiring process, businesses can demonstrate their forward-looking nature and respect for innovation and participation.
This is not only a trend; modern hiring practices heavily rely on this because 92% of applicants quit due to the complexity of hiring. Gamified solutions proliferate to locate and employ the top candidates and provide job seekers with a positive experience as the employment market shifts.
How to use gamification to enhance candidate experience?
Job application and candidate experience go hand in hand. Old or delayed hiring methods can cost you top talent, but making the process fun with games can assist. Games can help your applicants in several ways:
Simplify the Application Process: Job seekers sometimes give up on overly complicated or time-consuming applications. Gamified assessments that measure pertinent skills without additional steps will help simplify and increase the enjoyment of the application process.
Provide Immediate Feedback: Give immediate feedback; as soon as you offer remarks, you should do it again. They should be aware of their areas of strength and areas needing work. They stay motivated and improve with these comments during the employment process.
Rewards and Badges: Digital badges or other awards provide candidates confidence and motivation following the first round of interviews. You may hire motivated workers.
Build Real Job experiences: Use gaming components to simulate actual employment experiences to show job searchers what it's like to work for your organization. This helps them decide if they'll be a good fit and also tells hiring managers useful things about how people handle problems at work. A study finds 25% more application ghosting for underrepresented groups than whites.
Use a Resume Parser for Efficiency: If you want to save time, use a free resume parser. This will help you add candidate information more quickly and easily, speeding up the application process and identifying the perfect candidate for any job role, quicker. This is good for hiring managers and job seekers, as it speeds up the process for everyone.
Perfect Opportunity to Build Your Employer's Brand: One of the best ways to showcase the culture of your firm is to include it on a job page. Those who are interested in the position should look at testimonials, videos, and even game-like features such as quizzes or virtual vacations. These elements can make the experience more exciting and engaging for those individuals. Workplace gamification boosts engagement by 48%.
Opportunity to Build a Candidate Pool: Your job site might serve as a database for individuals who are interested in working for you. To ensure that you have a pool of candidates to choose from in the event that new positions become available, you might request that individuals who are interested in working for you submit you their resumes and contact information. Keep a record of the individuals you need to hire; this will be of great assistance.
Employ gamification to hire top talents
Gamification is more than just a fun way to keep job applicants interested. The right skills can help you hire the best people in your area. To attract top candidates, use gamification in recruiting:
Assess Problem-Solving Skills: One of the most essential skills employers look for in top candidates is the ability to do this quickly and creatively. Tests that aren't game-like, like conversations or written tasks, are more static and flatter. This helps you find job applicants with the exact skills your company needs to solve problems.
Attract Candidates with a Strong Company Culture: Your company culture should be vital to hiring good people. Companies that emphasize workplace fun and happiness attract many employees. Gamification in recruiting shows that your organization supports creativity and innovation, making it more desirable to brilliant people. You can also showcase your corporate culture right immediately to discover like-minded people.
Improve Talent Acquisition: Old techniques waste time and money. Gamification speeds up the process, making it easier to sort through many applications while still reviewing each one. The hiring team may quickly eliminate unqualified candidates with data-driven tools and game-like exams. So, they can focus on the people who are most likely to do well on the job.
Engage Candidates Throughout the Hiring Process: The key to getting the best people is to keep candidates eager throughout the hiring process. Candidates are engaged and complete the gamification in the recruiting process challenges, timely feedback, and awards. By gamifying onboarding, firms reduced turnover from 25% to 8%.
Provide a Memorable Hiring Experience: The recruitment gamification hiring process makes your company more recognizable. This can help you beat competitors in hiring top talent. If potential employees have a good experience with your process, they are more likely to accept a job offer and tell others about your business.
Need a Career Page: Many applicants use job boards and social media, but job pages are still essential. People looking for jobs can get a complete picture of your company's culture, work environment, and goals by getting all of their accurate information from them. About 78% of people looking for work like to learn more about the company before applying. That's why your career page is so essential.
Conclusion
Gamification in hiring isn't just a trend—it improves talent acquisition, candidate participation, and skill assessment. Games may make the hiring process memorable, attract top prospects, and boost your company's image. Game designs, user-friendly apps, and well-designed work pages can help your organization stand out in the competitive job market. Some gamified assessments can show how the seas affect hiring and retaining people.
