Digital Marketing Manager Job Description: Duties, Skills, Education & Salary
Digital Marketing Managers create and manage online marketing plans to boost brand awareness, increase website visitors, and improve customer interaction on digital platforms. They use SEO, SEM, email campaigns, and social media to run campaigns, evaluate performance data, and enhance marketing activities.
Use our job-post-ready digital marketing manager job description template to attract top professionals. It includes key responsibilities, essential skills, educational requirements, and salary insights. Simplify your candidate search.
May 22, 2025
Digital Marketing Manager Job Description Template
Job Title: Digital Marketing Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Director of Marketing / Chief Marketing Officer
About the Role
We’re looking for a dynamic Digital Marketing Manager to lead innovative digital campaigns that drive brand growth and engagement. As the bridge between strategy and execution, you’ll oversee online marketing efforts to maximize reach and ROI. This role requires creativity, strategic vision, and a results-driven mindset.
Digital Marketing Manager Job Responsibilities and Duties
Develop and execute digital marketing strategies across SEO, PPC, social media, and email
Manage content creation, campaigns, and digital advertising budgets
Collaborate with creative teams, analysts, and external agencies
Analyze campaign performance using tools like Google Analytics and HubSpot
Optimize digital channels to increase traffic, conversions, and brand visibility
Ensure compliance with digital marketing regulations and brand guidelines
Stay updated on digital trends, platforms, and emerging technologies
Align marketing efforts with business goals and customer acquisition targets
Present campaign results and strategic plans to stakeholders
Digital Marketing Manager Qualifications and Skills
Strong strategic planning and campaign management abilities
Deep understanding of digital marketing channels and metrics
Excellent proficiency with tools like Google Ads, SEMrush, or Hootsuite
Experience with SEO, content marketing, and paid advertising
Ability to interpret data and pivot strategies for optimal performance
Strong leadership and communication skills
Results-focused and innovative approach
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in digital marketing or related roles
Experience managing digital campaigns and cross-functional teams
Proven success in driving measurable growth in traffic or conversions
Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus
To apply, send your resume and a brief cover letter explaining your digital marketing experience. Email your application to [email protected] or call +1 999999999 for more information.
Job Title: Digital Marketing Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Director of Marketing / Chief Marketing Officer
About the Role
We’re looking for a dynamic Digital Marketing Manager to lead innovative digital campaigns that drive brand growth and engagement. As the bridge between strategy and execution, you’ll oversee online marketing efforts to maximize reach and ROI. This role requires creativity, strategic vision, and a results-driven mindset.
Digital Marketing Manager Job Responsibilities and Duties
Develop and execute digital marketing strategies across SEO, PPC, social media, and email
Manage content creation, campaigns, and digital advertising budgets
Collaborate with creative teams, analysts, and external agencies
Analyze campaign performance using tools like Google Analytics and HubSpot
Optimize digital channels to increase traffic, conversions, and brand visibility
Ensure compliance with digital marketing regulations and brand guidelines
Stay updated on digital trends, platforms, and emerging technologies
Align marketing efforts with business goals and customer acquisition targets
Present campaign results and strategic plans to stakeholders
Digital Marketing Manager Qualifications and Skills
Strong strategic planning and campaign management abilities
Deep understanding of digital marketing channels and metrics
Excellent proficiency with tools like Google Ads, SEMrush, or Hootsuite
Experience with SEO, content marketing, and paid advertising
Ability to interpret data and pivot strategies for optimal performance
Strong leadership and communication skills
Results-focused and innovative approach
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in digital marketing or related roles
Experience managing digital campaigns and cross-functional teams
Proven success in driving measurable growth in traffic or conversions
Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus
To apply, send your resume and a brief cover letter explaining your digital marketing experience. Email your application to [email protected] or call +1 999999999 for more information.
Digital Marketing Manager Average Salary
In the U.S., Digital Marketing Managers typically earn between $80,000 and $159,660 per year, depending on experience, industry, and location. Managers in tech or high-growth sectors may earn additional bonuses.
Hire the Right Digital Marketing Manager Today
A comprehensive Digital Marketing Manager job description is your first step in hiring. It helps attract skilled professionals who boost brand presence, drive engagement, and deliver measurable results.
To speed up your candidate search, use Skima AI to find the ideal candidates for your needs. Simply enter what you're looking for, such as "Digital Marketing Manager with 3 years of experience in New York," and its AI search feature will scan millions of profiles, then rank the best ones for you. Start your free trial now.
A Digital Marketing Manager is a professional who develops, implements, and oversees digital marketing strategies to enhance brand awareness and drive online traffic.
2. What does a Digital Marketing Manager do?
They plan and execute digital campaigns across platforms like social media, email, and SEO to engage audiences and achieve business goals.
3. What are the responsibilities of a Digital Marketing Manager?
The responsibilities of a digital marketing manager includes managing digital marketing campaigns, analyzing performance metrics, optimizing content, and coordinating with cross-functional teams.
4. How to hire a Digital Marketing Manager?
You need to post the job on job boards and evaluate candidates' skills in SEO, SEM, social media strategy, and analytics. You can use AI tools like Skima AI to streamline candidate sourcing, screening and outreaching.
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