Job Descriptions/ Marketing Specialist

Marketing Specialist Job Description: Duties, Skills, Education & Salary

Marketing specialists help businesses promote their products, services, and brand through campaigns, content, digital channels, and market research. They work with internal teams or external agencies to develop strategies that reach the right audience and drive measurable results.

Use our expert-written marketing specialist job description template to attract the best candidates. It includes key duties, skills, average salary, and more.

May 20, 2025

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Marketing Specialist Job Description Template

Job Title: Marketing Specialist

Location: [Insert Location]

Job Type: [Full-time/Part-time/Contract]

Reports To: Marketing Manager / Director of Marketing

About the Role

We are seeking a creative and data-driven Marketing Specialist to join our growing marketing team. The ideal candidate will help plan and execute marketing campaigns, conduct market research, and track performance metrics across digital and traditional platforms. This role is perfect for someone who combines creativity with strong analytical thinking.

Marketing Specialist Responsibilities and Duties

  • Plan and implement marketing campaigns across digital and print channels
  • Conduct market research to identify target audiences and industry trends
  • Manage and optimize content for websites, email newsletters, and social media
  • Coordinate with designers, copywriters, and external vendors
  • Track and report campaign performance using tools like Google Analytics or HubSpot
  • Develop lead generation strategies to support sales goals
  • Assist with event planning, product launches, or PR outreach
  • Maintain and update CRM systems with marketing and customer data
  • Support SEO, SEM, and paid advertising initiatives

Marketing Specialist Qualifications and Skills

  • Excellent communication and organizational skills
  • Proficiency in marketing tools like Google Ads, SEO platforms, email marketing tools, and CRMs
  • Strong analytical mindset and attention to detail
  • Creative thinking with a solid understanding of branding and messaging
  • Familiarity with A/B testing, marketing automation, and analytics platforms
  • Ability to manage multiple projects and meet deadlines

Education and Experience Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2+ years of experience in a marketing role
  • Experience with digital marketing tools and social media platforms
  • Familiarity with marketing KPIs and reporting metrics
  • Certifications in digital marketing, content marketing, or Google Ads (preferred but not required)

Interested candidates are encouraged to send their resume and a brief cover letter showcasing relevant campaigns or results you've driven. Include any portfolio samples or marketing certifications if available. Contact us at [email protected] or call +1 999999999 for more information.

Marketing Specialist Average Salary

In the United States, Marketing Specialists earn an average annual salary of $63,998, with a typical range between $41,197 and $99,417, depending on experience, industry, and location.

Hire the Right Marketing Specialist Today

With a compelling and specific job description, you can attract a skilled marketing specialist who will elevate your brand visibility, generate leads, and support long-term growth.

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Frequently Asked Questions

1. What is a marketing specialist?

A marketing specialist is a professional who develops, executes, and analyzes marketing strategies to help businesses promote products, build brand awareness, and drive customer engagement.

2. What does a marketing specialist do?

Marketing specialists manage campaigns, conduct market research, optimize content, and analyze performance to ensure marketing goals are met.

3. What are the responsibilities of a marketing specialist?

Core responsibilities include campaign planning, content creation, market research, lead generation, social media management, and analytics tracking.

4. How to hire a marketing specialist?

To hire a qualified marketing specialist, look for candidates with a marketing degree, experience with digital tools, and proven results. Use detailed job descriptions and AI-powered recruiting platforms like Skima AI to hire smarter and faster.