Job Descriptions/ Social Media Coordinator

Social Media Coordinator Job Description: Duties, Skills, Education & Salary

Social media coordinators are vital for a brand's online presence. They plan, create, and manage content across various social media platforms. Their aim is to engage audiences and increase brand awareness while driving traffic.

Attract top professionals with our job-post-ready social media coordinator job description template. It includes key responsibilities, essential skills, educational requirements, and salary insights.

May 21, 2025

Social Media Coordinator Job Description Template

Job Title: Social Media Coordinator

Location: [Insert Location]

Job Type: [Full-time/Part-time]

Reports To: Marketing Manager / Digital Marketing Lead

About the Role

We are seeking a creative and detail-oriented social media coordinator to join our marketing team. In this role, you will manage our social media accounts, develop engaging content, and analyze performance metrics to optimize our online presence.

Social Media Coordinator Responsibilities and Duties

Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Create and schedule engaging content, including text posts, images, videos, and stories.
Monitor audience engagement and respond to comments and messages in a timely manner.
Analyze social media metrics to assess performance and adjust strategies accordingly.
Collaborate with the marketing team to align social media efforts with broader campaigns.
Stay updated on the latest social media trends, tools, and best practices.
Coordinate with influencers and brand ambassadors to enhance reach and engagement.
Ensure brand consistency in all social media communications.

Social Media Coordinator Qualifications and Skills

Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer, Canva).
Strong written and verbal communication skills.
Creative thinking and the ability to generate innovative content ideas.
Analytical skills to interpret social media metrics and derive insights.
Familiarity with SEO and content marketing principles.
Ability to multitask and manage multiple projects simultaneously.
Attention to detail and strong organizational skills.

Education and Experience Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
1-2 years of experience in social media management or digital marketing.
Experience with content creation and graphic design is a plus.
Knowledge of analytics tools like Google Analytics and Facebook Insights.

Submit your resume and a concise cover letter explaining why you’re a great fit. If possible, include examples of past work or results that reflect your skills. To apply, email your resume to [email protected] or call us at +1 999999999 for more details.

Social Media Coordinator Average Salary

The average base salary for a Social Media Coordinator in the United States is $50,702 per year, with total estimated pay averaging $54,265 annually. This can vary based on factors such as location, experience, and company size.

Hire the Right Social Media Coordinator Today

Hiring the right social media coordinator is key to boosting your brand's online presence. They help engage your audience and drive marketing success. A skilled coordinator creates great content, analyses performance metrics, and adjusts strategies to meet your goals.

You can enhance your candidate search by using AI recruitment software like Skima AI. It offers an AI search feature that allows you to search for top applicants by just typing what you want, like a Google search.

For example, type "social media coordinator with 4 years of experience in New York", and it will search millions of profiles globally and then rank the best ones for you. Skima AI is the leading recruiter-centric platform, trusted by top hiring teams. Start your free trial now.

Frequently Asked Questions

1. What is a social media coordinator?

A social media coordinator handles a company’s social media. They make content, plan posts, and connect with the audience. This improves brand awareness and online engagement.

2. What does a social media coordinator do?

A social media coordinator develops and implements social media strategies, creates and schedules content, interacts with followers, and analyzes performance metrics to optimize online campaigns.

3. What are the responsibilities of a social media coordinator?

Responsibilities of a social media coordinator include crafting engaging content, managing posting schedules, responding to audience interactions, monitoring social media trends, and analyzing metrics to inform strategy.

4. How to hire a social media coordinator?

To hire a social media coordinator, first, define your needs. Then, create a clear job post and publish it on top job boards. You can use platforms like Skima AI to find and assess qualified candidates quickly.