Kula Review: In-Depth Analysis 2025

Kula is a modern recruitment platform designed to help teams automate sourcing, streamline outreach, and manage candidate pipelines with ease. It combines AI-driven tools with workflows to boost productivity and hiring speed.

But does it meet today's hiring needs? As AI transforms how companies hire, recruiters are exploring smarter, more flexible alternatives.

This detailed Kula review covers its key features, pricing, pros, and cons. Plus, we compared it to a next-gen AI recruiting platform that is purpose-built for modern hiring challenges.

What is Kula?

Kula is a modern, AI-driven recruitment platform founded in 2021, built to streamline the hiring process, from sourcing and engagement to tracking and offer management. Designed for recruiters, Kula reduces manual tasks through automation and smart workflows.

Moreover, it combines sourcing, CRM, ATS, and analytics into one unified system, helping companies attract top talent faster. Kula also focuses on fairness and compliance. It provides transparent, audit-ready AI tools that meet global hiring regulations.

Core Features of Kula

Here are the key features offered by Kula:

Sourcing & CRM

• It automates candidate sourcing across career portals, job boards, outbound channels, referrals, and your talent CRM.
• The feature offers a no-code career portal builder to drag, drop, and launch a branded careers page without dev support.
• It offers one-click distribution to over major job boards, ensuring maximum job visibility.
• It enables multi‑channel outreach and nurturing via email, InMail, SMS, and referral flows directly within the platform.

Applicant Tracking

• It centralises the whole hiring process, like outreach, interviews, offers, and onboarding, within one smooth ATS.
• The platform uses AI for screening. It gives each candidate an AI score.
• It facilitates integrated scheduling, aligns availability, assigns interviewer pools, and syncs calendars automatically.
• It allows for custom interview workflows, enabling structured and repeatable evaluation processes.

Insights & Analytics

• It offers job-level and global dashboards to track candidate inflow, pipeline health, and pending actions in real time.
• The feature includes personalized reports for pipeline, hires, offers, sources, and more.
• It provides actionable dashboards with Kanban-style pipelines and live updates on hiring status.
• It features native AI analytics that continuously pass bias-compliance audits.
• It offers conversational analytics. You can ask questions like in a chat. It also provides real-time hiring insights and metrics.

Kula AI

• It supports AI-generated personalized outreach to candidates, increasing engagement with automated InMails and messages.
• The platform features AI interview summaries, automatically capturing key points and highlights from interview recordings.
• It ensures compliance and fairness, with bias-free AI that meets NYC Local Law 144 and aligns with the EU AI Act.
• It provides AI-powered analytics with predictive insights, conversational queries, and performance trend detection.

Integrations

• The platform offers over 100 integrations across categories like HRIS, payroll, background checks, calendars, etc.
• Bi-directional sync with ATS platforms is supported, including integration with Greenhouse.
• It also integrates with Lever, allowing Kula to mirror and sync candidate stages and outreach.

Kula Pricing

Here’s a breakdown of Kula’s pricing tiers from their official site:

Pros and Cons of Kula

Based on recent verified reviews and expert analyses, here are the advantages and disadvantages of Kula AI:

👍 Pros of Kula

• Automation for Passive Candidate Outreach: Kula’s automated LinkedIn/GitHub sourcing and multi-step InMail campaigns boost candidate engagement.
• Intuitive Interface: Users highlighted Kula’s clean UI and fluid usability. One described it as “easy to use, nice user experience,” praising how quickly their team picked it up.
• Sourcing through Browser Extension: The Chrome extension enables fast candidate intake from multiple platforms.
• Time Saving: Users reported saving hours weekly with features like outreach automation, pipeline automation, and integrated scheduling.
• Unbiased Candidate Screening: Kula’s AI scoring helps recruiters make qualified selections quickly. It enabled unbiased hiring decisions without prior experience in that field.

👎 Cons of Kula

• Basic analytics lacking depth: While analytics are useful, some complain they’re too surface-level. A reviewer said, “Analytics could definitely be more comprehensive,” particularly around DEI metrics.
• Learning curve for sequencing and setup: The Initial setup isn’t plug-and-play. Users say building multistep outreach flows and sequences takes time and training.
• Occasional UX quirks in filtering: A mid-market recruiter reported that filters and sorting reset upon refreshing the page, leading to repeated manual adjustments.
• Limited candidate deletion options: Users want more flexible candidate data management. One review noted that you can easily delete a candidate from a job. However, you cannot exclude them from just one position. Doing so means removing them completely from the database.

Why Might Kula Not Work for You?

Kula offers a solid recruiting solution for growing teams, especially if you're looking to automate outreach and centralize hiring workflows. In today's fast-paced recruitment world, speed, precision, and personalization are essential. Kula may not keep up in some areas where modern platforms like Skima AI excel.

Skima AI is an end-to-end AI recruitment platform designed to help recruiters and hiring teams hire faster and smarter.

Below is a quick features comparison of Kula and Skima AI:

Research Methodology

We thoroughly reviewed Kula to provide accurate and helpful insights. We focused our evaluation on important recruitment factors. Our approach included:

• Feature Analysis: We analyzed each feature thoroughly to assess its features, ease of use, and the impact it had on the hiring process.
• Pros and Cons: We considered verified user reviews from trusted sites like G2. Then, we compared these insights with our experiences to find the main advantages and drawbacks.
• Pricing Verification: We got pricing details straight from Kula's official website to ensure they’re accurate.
• User Experience: We evaluated navigation, design, and usability through hands-on testing. The platform feels intuitive, but some features require time to learn.

This research aimed to provide a fair, data-driven Kula review of its capabilities.

Final Verdict - Is Kula Right for You?

As this Kula review shows, it is a solid choice for teams that want to streamline sourcing, automate outreach, and manage candidates in one place. Its clean interface, AI scoring, and referral tools make it ideal for startups and mid-sized companies focused on building pipelines.

However, if you need deeper capabilities, like AI resume parsing, AI scoring with explanations, global candidate access, smart filters, or chat-based search, Kula may feel limited. In that case, platforms like Skima AI offer a more complete, AI-driven solution to help you hire faster and smarter at scale.

Frequently Asked Questions

1. Is Kula legit?

Yes, Kula is a legitimate company founded in 2021. It’s trusted by startups and mid-sized teams worldwide for sourcing, outreach automation, and AI-powered applicant tracking.

2. How does Kula work?

Kula simplifies hiring by bringing together sourcing, outreach, AI scoring, and applicant tracking in one platform. Recruiters can automate finding candidates and manage the whole process from a single dashboard.

3. Does Kula support resume parsing?

No, Kula does not currently offer resume parsing. If you need automated data extraction from resumes, platforms like Skima AI may be a better fit.

4. Who is Kula best suited for?

Kula works best for startups and mid-sized companies looking to automate outbound recruiting and manage referrals. It is especially useful for top-of-funnel outreach and candidate engagement.

5. Can Kula integrate with LinkedIn and ATS platforms?

Yes, Kula integrates with LinkedIn, Greenhouse, Lever, and other tools to sync candidate data, job postings, and outreach. This helps to streamline workflows across platforms.