Inbound Recruiting

What is Inbound Recruiting?

Inbound recruiting is a methodology that revolves around attracting, engaging and converting the talented and qualified candidates through personalized, targeted content and interactions. Unlike the conventional recruiting channel that mainly focuses on the outbound tactics such as job advertisements and cold outreaching etc., inbound recruiting embarks on the marketing model similar to inbound marketing. It covers such activities as employer branding content creation, SEO-optimization of job descriptions, and candidate engagement that are conducted via channels like social networks, blogs, and networking events. Through the provision of informative materials and an engagement of potential employees, inbound recruiting tries to achieve a positive candidate experience from which the company then can build a talent pipeline for future needs in the hiring process. Furthermore, this talent acquisition strategy realizes that relationships with candidates ought to be nurtured over time and recruitment efforts should be in line with the organizational values and culture creating that way highly-skilled candidates and better retention.

Example

As companies look to hire experienced developers, an example of inbound recruiting would be a software company. Besides posting job listings on job boards, they do blog posts and videos that are informative and they talk about the new technologies and trends in the field of software development. These resources are distributed on their company blog, social media platforms, and on the online communities where developers spend their time.

Besides that, they have webinars where their own programmers are the speakers talking about interesting projects they are working on or sharing the advice of how to become a developer with the beginning ones. The webinars not merely illustrate the company's rich experience but also provide handy tips for job seekers.

By this way the company brings in passive candidates who can be interested but not looking for change but are excited to see the company's thought leadership and culture. Consequently, they will recruit a base of motivated and skilled candidates that will better fit the company's existing positions.