What Is Offer Letter Acceptance Rate?

Offer Letter Acceptance Rate is a useful recruitment metric, which shows the percentage of the job offers that are sent by the organization and accepted by the candidates. It discloses information about how the recruitment process works, the degree of the good employer brand reputation and the competitiveness of the job offer of an organization to attract and retain the best employees. The fact that most of the offer letters were accepted confirms that the organization is competent enough to pinpoint the candidates who perfectly fit the job requirements and the company values. On one hand, a low acceptance rate can indicate that the company offers low salary, bad candidate experience, or a mismatch between candidates’ expectations and the organization's offerings.

Example Of Offer Letter Acceptance Rate

Also, a tech company could use the offer letter acceptance rate to track the success of its recruitment for software engineering positions as a metric. For example, if the company sends offers to ten candidates and eight accept them, the offer letter acceptance rate is 80%. A high acceptance rate signifies that the company's recruitment process efficiently detects and attracts qualified candidates who are subsequently offered competitive compensation and benefits, and a favorable candidate experience. The company will have to study the root cause of candidates not accepting job offers like remuneration, career growth, or culture fit if the acceptance rate is lower than the expected.