Glossary / On-Demand

On-Demand

On-demand workers deliver service for companies on a "demand" basis, i.e., when the company demands a full-time or part-time employee without a commitment. These employees are as a rule, greeted to carry out specific tasks or job projects on a short-notice basis, often via digital platforms or online markets. An example of an on-demand worker may be a freelance writer, graphic designer, ride-share driver, or food delivery person. The technology tremor brought about by the gig economy and online platforms has strengthened on-demand employment by granting workers the liberty to select when and where to work. Among the advantages of on-demand jobs are the ability to choose your working hours and the chance to get multiple employment offers. However, the same jobs may entail drawbacks like irregular incomes, lack of employment benefits, and difficulty predicting future job availability. Considering the pros and cons of on-demand jobs is paramount when trying to manoeuvre through the gig economy.

Example

One instance of on-demand employees is the freelance graphic designers that companies might hire to create their marketing materials and logos on a contract-by-contract basis. These designers operate independently and are ready to address the company's needs once their services are required, allowing for a flexible workload and scheduling. For example, a small start-up business may hire a freelance graphic designer to design a new logo for its website or promotional materials to announce an upcoming event. Businesses are empowered to enter into on-demand employees for the requisite set of skills they need without the binding of full-timers. Freelancers, in turn, are the ones who can select projects they feel comfortable with and consider their situation while planning their work, which is a fair and favourable arrangement for them and the companies they cooperate with.

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