Social HR

Social HR, or social human resources, is the use of social media tools and technology in the human resource management process, such as recruiting, employee engagement, learning, and communication. Social HR utilizes social media forums to build workplace collaboration, communication and knowledge sharing among employees, in addition to improving the quality of HR practices.

Example of Social HR

Recognizing social media as a game-changer for HR management, the organization embraces the social HR approach to elevate employee engagement and improve communication throughout the organization.

The HR department creates Facebook and WhatsApp groups and other related social channels where employees can interact, share ideas, and work on projects together. They utilize platforms like Slack, Microsoft Teams, Workplace by Facebook to help remote and distributed teams to work together and accommodate real-time communication.

The HR team also leverages social media channels to acknowledge and commemorate employee accomplishments and anniversaries. They frequently post shout outs, accolades, and employee spotlights on social media channels to emphasize team and individual accomplishments and to raise morale.

Moreover, the HR department utilizes social media as a training and development tool by both curating and sharing proper resources, articles, and online courses with the employees. This tool enables the formation of virtual learning communities where employees can find instructional materials, join discussions, and exchange knowledge and tips with their colleagues.