What is Candidate Relationship Management (CRM)?

Candidate Relationship Management (CRM) is the embodiment of an organization’s strategy and a variety of technological tools useful for the continuous engagement with candidate witnesses from the commencement of the recruitment cycle to the end. Just like sales and marketing make use of CRM systems, candidate CRM is all about cultivating and keeping these good connections with potential applicants. This helps having a pool of talent, raising the quality of the candidate experience, and showing improvements in the recruitment results.

Example of Candidate Relationship Management

The ABC Company, a worldwide consulting agency, introduces a talent recruitment stragety that does engaged with passive candidates on a proactive basis and creates reserves of competent people for future hiring operations. The firm employs a CRM platform that helps to store the data of candidates, tracks the interactions with them, as well as divides the candidates based on their professional skills, experience, and ability to seek the things they wish to do in future.

In order to make personal interactions with candidates Company ABC's recruiters apply a multi-channel strategy balancing between targeted email campaigns, social media outreach, and personalized communication. These initiatives enhance the quality of content, sharing industry insights and providing networking opportunities for candidates. Company ABC's CRM strategy for its candidates effectively receives an applicant with an employer that has a stronger brand, an expanded talent pool, and competitive advantage in the hiring of the best talent in the competitive consulting industry.