Sourcing

What is Sourcing?

Sourcing involves finding, recruiting, and hiring applicants for a company’s open positions. It is an essential part of the recruiting lifecycle and incorporates several methods to develop a talent pipeline. Sourcing uses job boards, social media, professional networks, referrals, and other methods to engage active and passive candidates.

Understanding the job role and employer’s requirements for the position is the first step to effective sourcing. This information helps recruiters and hiring managers establish focused sourcing strategies to find the right personnel. Posting job ads on appropriate sites, checking resume databases, attending networking events, and directly texting or cold calling suitable applicants are some of the necessary aspects in the process.

Sourcing attracts varied, competent personnel and encourages them to pursue organizational opportunities. Sourcing also strives to fill openings quickly and make positive hires by casting a broad net and connecting with applicants via individualized communication and relationship-building.

Why Is Sourcing Important?

Organizations need sourcing to acquire people for numerous reasons. First, successful sourcing increases the applicant pool, providing a variety of talents, experiences, and backgrounds. Organizations improve hiring quality and success by reaching applicants via different channels and using numerous sourcing tools to locate the best match for an open position.

Sourcing helps companies compete in the talent market by finding and engaging outstanding job seekers. Proactive sourcing can also deliver companies an advantage in a competitive employment market where competent workers are in great demand by attracting applicants before they actively seek new opportunities. This proactive strategy helps companies fill essential posts promptly and avoid employee shortages that may slow development.

Example of Sourcing

A burgeoning technology firm needs Software Developers to assist its product development efforts, demonstrating the need of sourcing. Despite publishing job ads on its website and relevant employment sites, the firm fails to find competent people quickly. The company's recruiting staff uses proactive sourcing techniques to fill technical vacancies quickly.

They use LinkedIn to find qualified Software Developer. To meet applicants, the team visits industry events and joins coding groups. They recruited numerous highly competent developers who were not actively seeking new positions but were captivated by the company's creative initiatives and growth potential via focused outreach and tailored messaging.