Generation Z

What is Generation Z?

Generation Z, or Gen Z for short, is a label given to people born anywhere between the mid-1990s and the early 2010s, and it follows Millennials and precedes Generation Alpha. This generation can be called real digital natives. They were born and grew up in the modern world, where technology, social networking, and constant accessibility are integral parts of our lives. Gen Z is best known for being diverse, internet savvy, and socially aware. Their style is down-to-earth and creative, and they look for something real in brands and people.

In contrast to their predecessors, Gen Z holds a shorter attention span and is more into content within a bite, plus instant gratification. In addition, they tend to put more emphasis on life experiences rather than material goods. They are socially conscious by advocating for deserving causes such as climate change, racial equality, and LGBTQ rights. Gen Z's impact encompasses cultural, political, and buyer behavior and reshapes the civilizational landscape.

Example

For instance, Generation Z is modifying entrepreneurship and how they do it. Unlike previous generations, who may have tended to stick to traditional career paths, many Gen Z youths are also working on their entrepreneurial ventures at a young age, utilizing technology and social media to build up their own businesses. For example, take the story of a teenager who starts an online clothing boutique from their bedroom that is accessible worldwide via Instagram, saving them the hassle of shipping products to their customers.

Their familiarity with technology pushes the risk-taking attitude of millennials, ease with accepting the changing market situations, and aspiration for autonomy and flexibility in their careers. Besides, they tend to emphasize social and environmental responsibility more by infusing sustainable practices into their businesses and pushing causes that are also dear to them. They are emerging as innovative entrepreneurs, redefining the industry and changing traditional business models. This shows the real impact Generation Z has on the economic revolution.