Social Media Manager Job Description: Duties, Skills, Experience & Salary
Social Media Managers develop and implement strategies to improve a brand's online presence. They create content, interact with audiences on various platforms, and analyse performance metrics. They also collaborate with marketing teams to align social media goals with business objectives.
Attract top professionals with our job-post-ready social media manager job description template. It includes key responsibilities, essential skills, educational requirements, and salary insights.
May 27, 2025
Social Media Manager Job Description Template
Job Title: Social Media Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Marketing Director / Head of Communications
About the Role
We are seeking a creative and strategic Social Media Manager to join our marketing team. In this role, you will be responsible for crafting and implementing social media strategies that drive engagement, brand awareness, and conversions. The ideal candidate is adept at content creation, analytics, and staying abreast of digital trends to effectively connect with our target audience.
Social Media Manager Responsibilities and Duties
Develop and execute comprehensive social media strategies aligned with business objectives
Create, curate, and manage engaging content across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
Monitor and respond to audience interactions, fostering community engagement
Analyze performance metrics to optimize content and strategy
Collaborate with cross-functional teams to support campaigns and initiatives
Stay updated on industry trends and emerging platforms
Manage social media advertising campaigns and budgets
Ensure brand consistency in voice and messaging across all channels
Social Media Manager Qualifications and Skills
Proven experience in social media management and content creation
Strong understanding of social media platforms, tools, and analytics
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Ability to work collaboratively in a team environment
Proficiency in graphic design and video editing tools is a plus
Strong organizational and time-management skills
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, or a related field
2+ years of experience in social media management or digital marketing
Experience with social media analytics and advertising platforms
Certifications in social media or digital marketing are advantageous
Submit your resume and a concise cover letter explaining why you’re a great fit. If possible, include examples of past work or results that reflect your skills. To apply, email your resume to [email protected] or call us at +1 999999999 for more details.
Job Title: Social Media Manager
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Marketing Director / Head of Communications
About the Role
We are seeking a creative and strategic Social Media Manager to join our marketing team. In this role, you will be responsible for crafting and implementing social media strategies that drive engagement, brand awareness, and conversions. The ideal candidate is adept at content creation, analytics, and staying abreast of digital trends to effectively connect with our target audience.
Social Media Manager Responsibilities and Duties
Develop and execute comprehensive social media strategies aligned with business objectives
Create, curate, and manage engaging content across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
Monitor and respond to audience interactions, fostering community engagement
Analyze performance metrics to optimize content and strategy
Collaborate with cross-functional teams to support campaigns and initiatives
Stay updated on industry trends and emerging platforms
Manage social media advertising campaigns and budgets
Ensure brand consistency in voice and messaging across all channels
Social Media Manager Qualifications and Skills
Proven experience in social media management and content creation
Strong understanding of social media platforms, tools, and analytics
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Ability to work collaboratively in a team environment
Proficiency in graphic design and video editing tools is a plus
Strong organizational and time-management skills
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, or a related field
2+ years of experience in social media management or digital marketing
Experience with social media analytics and advertising platforms
Certifications in social media or digital marketing are advantageous
Submit your resume and a concise cover letter explaining why you’re a great fit. If possible, include examples of past work or results that reflect your skills. To apply, email your resume to [email protected] or call us at +1 999999999 for more details.
Social Media Manager Average Salary
The estimated total pay for a Social Media Manager in the United States is $70,991 per year, with an average base salary of $59,809 per year.
Hire the Right Social Media Manager Today
Hiring the right Social Media Manager is key to a strong online presence and business growth. They create engaging content, track performance, and adapt to changes in the digital landscape.
You can enhance your candidate search by using AI recruitment software like Skima AI. It offers an AI search feature that allows you to search for top applicants by just typing what you want, like a Google search.
For example, type "Social Media Manager with 4 years of experience in New York", and it will search millions of profiles globally and then rank the best ones for you. Skima AI is the leading recruiter-centric platform, trusted by top hiring teams. Start your free trial now.
A Social Media Manager creates and carries out plans to boost a brand's presence on social media. They engage audiences and drive growth using targeted content and analytics.
2. What does a Social Media Manager do?
The Social Media Manager creates and schedules content, manages online communities, analyzes engagement metrics, and adjusts strategies to optimize brand visibility and audience interaction across various social media channels.
3. What are the responsibilities of a Social Media Manager?
Responsibilities of a Social Media Manager include crafting content calendars, overseeing social campaigns, engaging with followers, monitoring performance analytics, and collaborating with marketing teams to align social media efforts with overall business objectives.
4. How to hire a Social Media Manager?
To hire a Social Media Manager effectively, use platforms like Skima AI. Its AI features help you find top candidates by looking at their experience, skills, and cultural fit. This way, you hire the right person for your brand.
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