Job Descriptions/ Social Media Manager

Social Media Manager Job Description: Duties, Skills, Experience & Salary

Social Media Managers develop and implement strategies to improve a brand's online presence. They create content, interact with audiences on various platforms, and analyse performance metrics. They also collaborate with marketing teams to align social media goals with business objectives.

Attract top professionals with our job-post-ready social media manager job description template. It includes key responsibilities, essential skills, educational requirements, and salary insights.

May 27, 2025

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Social Media Manager Job Description Template

Job Title: Social Media Manager

Location: [Insert Location]

Job Type: [Full-time/Part-time]

Reports To: Marketing Director / Head of Communications

About the Role

We are seeking a creative and strategic Social Media Manager to join our marketing team. In this role, you will be responsible for crafting and implementing social media strategies that drive engagement, brand awareness, and conversions. The ideal candidate is adept at content creation, analytics, and staying abreast of digital trends to effectively connect with our target audience.

Social Media Manager Responsibilities and Duties

  • Develop and execute comprehensive social media strategies aligned with business objectives
  • Create, curate, and manage engaging content across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
  • Monitor and respond to audience interactions, fostering community engagement
  • Analyze performance metrics to optimize content and strategy
  • Collaborate with cross-functional teams to support campaigns and initiatives
  • Stay updated on industry trends and emerging platforms
  • Manage social media advertising campaigns and budgets
  • Ensure brand consistency in voice and messaging across all channels

Social Media Manager Qualifications and Skills

  • Proven experience in social media management and content creation
  • Strong understanding of social media platforms, tools, and analytics
  • Excellent written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Ability to work collaboratively in a team environment
  • Proficiency in graphic design and video editing tools is a plus
  • Strong organizational and time-management skills

Education and Experience Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 2+ years of experience in social media management or digital marketing
  • Experience with social media analytics and advertising platforms
  • Certifications in social media or digital marketing are advantageous

Submit your resume and a concise cover letter explaining why you’re a great fit. If possible, include examples of past work or results that reflect your skills. To apply, email your resume to [email protected] or call us at +1 999999999 for more details.

Social Media Manager Average Salary

The estimated total pay for a Social Media Manager in the United States is $70,991 per year, with an average base salary of $59,809 per year.

Hire the Right Social Media Manager Today

Hiring the right Social Media Manager is key to a strong online presence and business growth. They create engaging content, track performance, and adapt to changes in the digital landscape.

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Frequently Asked Questions

1. What is a Social Media Manager?

A Social Media Manager creates and carries out plans to boost a brand's presence on social media. They engage audiences and drive growth using targeted content and analytics.

2. What does a Social Media Manager do?

The Social Media Manager creates and schedules content, manages online communities, analyzes engagement metrics, and adjusts strategies to optimize brand visibility and audience interaction across various social media channels.

3. What are the responsibilities of a Social Media Manager?

Responsibilities of a Social Media Manager include crafting content calendars, overseeing social campaigns, engaging with followers, monitoring performance analytics, and collaborating with marketing teams to align social media efforts with overall business objectives.

4. How to hire a Social Media Manager?

To hire a Social Media Manager effectively, use platforms like Skima AI. Its AI features help you find top candidates by looking at their experience, skills, and cultural fit. This way, you hire the right person for your brand.