Job Descriptions/ Brand Manager

Brand Manager Job Description: Duties, Skills, Education & Salary

Brand Managers shape the public perception of a company’s products or services. They develop strategies that position the brand effectively in the market, enhance customer loyalty, and drive growth. Working closely with marketing, design, and product teams, Brand Managers ensure consistent brand messaging across all touchpoints.

Use our expert-crafted brand manager job description template to attract strategic thinkers and creative leaders. It covers job duties, required skills, salary, and more.

May 27, 2025

Brand Manager Job Description Template

Job Title: Brand Manager

Location: [Insert Location]

Job Type: [Full-time/Part-time/Contract]

Reports To: Marketing Director / Head of Brand

About the Role

We’re looking for a passionate and experienced Brand Manager to lead the development and execution of brand strategies that resonate with our target audience and differentiate us in the marketplace. The ideal candidate is a storyteller, strategist, and consumer advocate who thrives in a fast-paced, collaborative environment.

Brand Manager Responsibilities and Duties

Develop and implement brand strategies aligned with company goals
Manage and evolve brand identity, voice, and messaging across all channels
Lead market research to understand consumer insights, trends, and competitive landscape
Collaborate with marketing, product, design, and sales teams to ensure brand consistency
Plan and oversee campaigns, product launches, and promotional initiatives
Monitor brand performance metrics (awareness, sentiment, equity) and adjust strategies as needed
Partner with agencies or freelancers to execute creative projects
Manage budgets and timelines for brand initiatives
Represent the brand at industry events, trade shows, or in media interactions

Brand Manager Qualifications and Skills

Strong leadership, project management, and organizational skills
Deep understanding of brand positioning, marketing strategy, and customer psychology
Excellent written and verbal communication skills
Creative mindset with strong visual sensibility
Analytical skills to interpret brand metrics and market data
Proficiency in tools such as Google Analytics, marketing automation platforms, and Adobe Creative Suite (preferred)
Ability to multitask and adapt in a dynamic environment

Education and Experience Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
3–5 years of experience in brand management, marketing, or related roles
Proven track record of managing successful brand campaigns or repositioning efforts
Experience working with cross-functional teams and external partners

Interested candidates should send their resume and a brief cover letter outlining brand achievements to [email protected] or call +1 999999999 for more information.

Brand Manager Average Salary

In the United States, Brand Managers earn an average annual salary of $105,000, with experienced professionals in top markets earning up to $140,000+, depending on industry and location.

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Frequently Asked Questions

1. What does a brand manager do?

A brand manager is responsible for creating, managing, and evolving a company’s brand identity, strategy, and market presence to ensure consistency and growth.

2. What are the core responsibilities of a brand manager?

Responsibilities include developing brand strategy, overseeing campaigns, managing brand consistency, leading research, and analyzing performance metrics.

3. What qualifications are needed to become a brand manager?

Most roles require a bachelor’s degree in marketing or business, with 3–5 years of relevant experience. Strong communication and project management skills are essential.

4. How do I hire a brand manager?

Write a clear job description outlining duties and qualifications. Use AI recruitment platforms like Skima AI to identify top candidates quickly based on experience and industry fit.