Seo Specialist Job Description: Duties, Skills, Experience & Salary
SEO specialists improve a website's visibility by optimizing content and structure to rank higher on search engines. They research keywords, apply on-page and off-page strategies, and analyze performance metrics to boost organic traffic.
Use our customizable and updated SEO specialist job description template. It covers key responsibilities, qualifications, educational requirements, and salary insights. Simplify your job posting today.
May 20, 2025
SEO Specialist Job Description Template
Job Title: SEO Specialist
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Marketing Manager / Director of Digital Marketing
About the Role
We’re looking for a dynamic SEO Specialist to optimize our online presence and drive organic traffic. As the bridge between content strategy and search performance, you’ll enhance website rankings and user engagement through data-driven techniques. This role requires analytical expertise, technical skills, and a results-driven mindset.
SEO Specialist Job Responsibilities and Duties
Conduct keyword research and develop SEO strategies to boost rankings
Optimize website content, metadata, and structure for search engines
Collaborate with content creators, developers, and marketing teams
Analyze website performance using tools like Google Analytics and SEMrush
Monitor and report on SEO metrics, including traffic and conversions
Implement on-page and off-page SEO tactics, such as link building
Stay updated on search engine algorithms and industry trends
Align SEO efforts with marketing goals and brand objectives
Communicate SEO insights and recommendations to stakeholders
SEO Specialist Qualifications and Skills
Strong analytical and problem-solving abilities
Deep understanding of SEO best practices and search engine algorithms
Excellent knowledge of SEO tools (e.g., Ahrefs, Moz, Screaming Frog)
Experience with content management systems (e.g., WordPress, Shopify)
Proficiency in data analysis and performance tracking
Strong communication and collaboration skills
Detail-oriented and results-focused approach
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, or related field
2+ years of experience in SEO or digital marketing roles
Experience driving organic traffic and improving search rankings
Proven success in executing SEO campaigns
Certifications like Google Analytics or HubSpot SEO are a plus
To apply, send your resume and a brief cover letter explaining your SEO experience. Email your application to [email protected] or call +1 999999999 for more information.
Job Title: SEO Specialist
Location: [Insert Location]
Job Type: [Full-time/Part-time]
Reports To: Marketing Manager / Director of Digital Marketing
About the Role
We’re looking for a dynamic SEO Specialist to optimize our online presence and drive organic traffic. As the bridge between content strategy and search performance, you’ll enhance website rankings and user engagement through data-driven techniques. This role requires analytical expertise, technical skills, and a results-driven mindset.
SEO Specialist Job Responsibilities and Duties
Conduct keyword research and develop SEO strategies to boost rankings
Optimize website content, metadata, and structure for search engines
Collaborate with content creators, developers, and marketing teams
Analyze website performance using tools like Google Analytics and SEMrush
Monitor and report on SEO metrics, including traffic and conversions
Implement on-page and off-page SEO tactics, such as link building
Stay updated on search engine algorithms and industry trends
Align SEO efforts with marketing goals and brand objectives
Communicate SEO insights and recommendations to stakeholders
SEO Specialist Qualifications and Skills
Strong analytical and problem-solving abilities
Deep understanding of SEO best practices and search engine algorithms
Excellent knowledge of SEO tools (e.g., Ahrefs, Moz, Screaming Frog)
Experience with content management systems (e.g., WordPress, Shopify)
Proficiency in data analysis and performance tracking
Strong communication and collaboration skills
Detail-oriented and results-focused approach
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, or related field
2+ years of experience in SEO or digital marketing roles
Experience driving organic traffic and improving search rankings
Proven success in executing SEO campaigns
Certifications like Google Analytics or HubSpot SEO are a plus
To apply, send your resume and a brief cover letter explaining your SEO experience. Email your application to [email protected] or call +1 999999999 for more information.
SEO Specialist Average Salary
In the U.S., SEO Specialists typically earn between $38,000 and $130,000 per year, depending on experience, industry, and location. Specialists in competitive markets or with advanced skills may earn additional bonuses. Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Market Research Analysts, 2024.
Hire the Right SEO Specialist Today
A clear and well-defined job description helps you attract top SEO Specialists . It helps attract skilled professionals who boost online visibility, drive traffic, and enhance digital success.
To further streamline your candidate search, use Skima AI. Just type in a role, for example, “HR manager with 3 years of experience in Chicago," and let the AI do the heavy lifting by ranking top candidates for you. With Skima AI, you can access millions of candidate profiles worldwide. Start your free trial now.
Frequently Asked Questions
1. What is an SEO Specialist?
An SEO Specialist optimizes websites to improve their visibility and ranking on search engine results pages, driving increased organic traffic.
2. What does an SEO Specialist do?
They conduct keyword research, optimize website content and structure, and implement strategies to enhance search engine rankings.
3. What are the responsibilities of an SEO Specialist?
Responsibilities include analyzing website performance, identifying SEO opportunities, and staying updated with search engine algorithm changes.
4. How to hire an SEO Specialist?
Post job listings on platforms like LinkedIn or Upwork, and evaluate candidates based on their experience, portfolio, and understanding of SEO best practices.
This website uses cookies and other tracking technologies to improve your
browsing experience for the following purposes: to enable basic
functionality of the website, to provide a better experience on the website,
to measure your interest in our products and services and to personalize
marketing interactions, to deliver ads that are more relevant to you.
Skima Cookies Preferences Center
Your privacy is important to us
Cookies are very small text files that are stored on your computer
when you visit a website. We use cookies for a variety of purposes
and to enhance your online experience on our website (for example,
to remember your account login details). You can change your
preferences and decline certain types of cookies to be stored on
your computer while browsing our website. You can also remove any
cookies already stored on your computer, but keep in mind that
deleting cookies may prevent you from using parts of our website.
Strictly necessary cookies
These cookies are essential to provide you with services available
through our website and to enable you to use certain features of our
website. Without these cookies, we cannot provide you certain
services on our website.
Always Active
Functionality cookies
These cookies are used to provide you with a more personalized
experience on our website and to remember choices you make when you
use our website. For example, we may use functionality cookies to
remember your language preferences or remember your login details.
Always Active
Tracking cookies
These cookies are used to collect information to analyze the traffic
to our website and how visitors are using our website. For example,
these cookies may track things such as how long you spend on the
website or the pages you visit which helps us to understand how we
can improve our website for you. The information collected through
these tracking and performance cookies do not identify any
individual visitor.
Always Active
More Information
For any queries in relation to our policy on cookies and your
choices, please contact us. To find out more, please visit our
Privacy Policy.