Job Descriptions/ Seo Specialist

Seo Specialist Job Description: Duties, Skills, Experience & Salary

SEO specialists improve a website's visibility by optimizing content and structure to rank higher on search engines. They research keywords, apply on-page and off-page strategies, and analyze performance metrics to boost organic traffic. 

Use our customizable and updated SEO specialist job description template. It covers key responsibilities, qualifications, educational requirements, and salary insights. Simplify your job posting today.

May 20, 2025

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SEO Specialist Job Description Template

Job Title: SEO Specialist

Location: [Insert Location]

Job Type: [Full-time/Part-time]

Reports To: Marketing Manager / Director of Digital Marketing

About the Role

We’re looking for a dynamic SEO Specialist to optimize our online presence and drive organic traffic. As the bridge between content strategy and search performance, you’ll enhance website rankings and user engagement through data-driven techniques. This role requires analytical expertise, technical skills, and a results-driven mindset.

SEO Specialist Job Responsibilities and Duties

  • Conduct keyword research and develop SEO strategies to boost rankings
  • Optimize website content, metadata, and structure for search engines
  • Collaborate with content creators, developers, and marketing teams
  • Analyze website performance using tools like Google Analytics and SEMrush
  • Monitor and report on SEO metrics, including traffic and conversions
  • Implement on-page and off-page SEO tactics, such as link building
  • Stay updated on search engine algorithms and industry trends
  • Align SEO efforts with marketing goals and brand objectives
  • Communicate SEO insights and recommendations to stakeholders

SEO Specialist Qualifications and Skills

  • Strong analytical and problem-solving abilities
  • Deep understanding of SEO best practices and search engine algorithms
  • Excellent knowledge of SEO tools (e.g., Ahrefs, Moz, Screaming Frog)
  • Experience with content management systems (e.g., WordPress, Shopify)
  • Proficiency in data analysis and performance tracking
  • Strong communication and collaboration skills
  • Detail-oriented and results-focused approach

Education and Experience Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • 2+ years of experience in SEO or digital marketing roles
  • Experience driving organic traffic and improving search rankings
  • Proven success in executing SEO campaigns
  • Certifications like Google Analytics or HubSpot SEO are a plus

To apply, send your resume and a brief cover letter explaining your SEO experience. Email your application to [email protected] or call +1 999999999 for more information.

SEO Specialist Average Salary

In the U.S., SEO Specialists typically earn between $38,000 and $130,000 per year, depending on experience, industry, and location. Specialists in competitive markets or with advanced skills may earn additional bonuses. Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Market Research Analysts, 2024.

Hire the Right SEO Specialist Today

A clear and well-defined job description helps you attract top SEO Specialists . It helps attract skilled professionals who boost online visibility, drive traffic, and enhance digital success.

To further streamline your candidate search, use Skima AI. Just type in a role, for example, “HR manager with 3 years of experience in Chicago," and let the AI do the heavy lifting by ranking top candidates for you. With Skima AI, you can access millions of candidate profiles worldwide. Start your free trial now.

Frequently Asked Questions

1. What is an SEO Specialist?

An SEO Specialist optimizes websites to improve their visibility and ranking on search engine results pages, driving increased organic traffic.

2. What does an SEO Specialist do?

They conduct keyword research, optimize website content and structure, and implement strategies to enhance search engine rankings.

3. What are the responsibilities of an SEO Specialist?

Responsibilities include analyzing website performance, identifying SEO opportunities, and staying updated with search engine algorithm changes.

4. How to hire an SEO Specialist?

Post job listings on platforms like LinkedIn or Upwork, and evaluate candidates based on their experience, portfolio, and understanding of SEO best practices.