Job Descriptions/ Head of Marketing

Head of Marketing Job Description: Duties, Skills, Education & Salary

The Head of Marketing develops and executes marketing strategies to boost brand visibility and business growth. They manage teams, budgets, and ensure alignment with goals.

Use our customizable and job-post-ready head of marketing job description template. It includes responsibilities, qualifications, educational requirements, and salary insights. Simplify your job posting.

May 27, 2025

Head of Marketing Job Description Template

Job Title: Head of Marketing

Location: [Insert Location]

Job Type: [Full-time/Contract]

Reports To: Chief Executive Officer / Chief Operating Officer

About the Role

We are looking for a dynamic Head of Marketing to drive our brand and growth strategy. As the bridge between vision and market impact, you’ll lead campaigns, shape brand identity, and optimize customer engagement. This role requires strategic vision, leadership, and a results-driven mindset.

Head of Marketing Job Responsibilities and Duties

Develop and execute comprehensive marketing strategies to achieve business goals
Lead and mentor marketing teams, fostering innovation and collaboration
Collaborate with sales, product, and executive teams to align marketing efforts
Oversee brand management, digital marketing, and advertising campaigns
Analyze market trends, customer data, and campaign performance to optimize ROI
Manage marketing budgets and allocate resources effectively
Stay updated on industry trends, technologies, and competitive landscapes
Align marketing initiatives with organizational objectives and revenue targets
Present marketing plans, metrics, and insights to stakeholders and board members

Head of Marketing Qualifications and Skills

Strong strategic planning and leadership abilities
Deep understanding of digital marketing, branding, and consumer behavior
Excellent proficiency with marketing tools (e.g., Google Analytics, HubSpot, Salesforce)
Experience in driving successful multi-channel marketing campaigns
Ability to translate data insights into actionable strategies
Strong communication and cross-functional collaboration skills
Results-oriented and innovative approach

Education and Experience Requirements

Bachelor’s degree in Marketing, Business, or related field; Master’s degree or MBA preferred
7+ years of experience in marketing, with 3+ years in a senior leadership role
Proven track record of increasing brand awareness or revenue growth
Experience managing diverse marketing teams and budgets
Certifications like PCM (Professional Certified Marketer) or Digital Marketing Pro are a plus

To apply, send your resume and a brief cover letter explaining your marketing leadership experience. Email your application to [email protected] or call +1 999999999 for more information.

Head of Marketing Average Salary

In the U.S., Heads of Marketing typically earn between $150,000 and $159,660 per year, depending on experience, company size, and location. Top executives in large corporations or high-growth industries may earn additional bonuses or equity.

Hire the Right Head of Marketing Today

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1. What is a Head of Marketing?

A Head of Marketing is a senior executive responsible for developing and executing a company's marketing strategy to enhance brand awareness, generate leads, and drive business growth.

2. What does a Head of Marketing do?

They oversee all marketing activities, including campaign development, team leadership, budget management, and performance analysis, ensuring alignment with business objectives.

3. What are the responsibilities of a Head of Marketing?

The responsibilities of a Head of Marketing include developing strategies, leading teams, managing budgets, analyzing market trends, and ensuring campaign effectiveness.

4. How to hire a Head of Marketing?

To hire a Head of Marketing, define the role clearly, post it on top job boards, and conduct strategic interviews. Use Skima AI to streamline sourcing, screening, and outreach.